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Taste of Life Magazine is France & Canada's leading luxury lifestyle magazine in Chinese and English.

Chanel Toronto Flagship: A Glimpse to Mademoiselle’s Heritage

Articles

Chanel Toronto Flagship: A Glimpse to Mademoiselle’s Heritage

Kate Missine

A memorable new experience now awaits Toronto’s shoppers at the heart of historic Yorkville. On November 17, 2017, beyond an original 1930s façade, doors opened to the eternally elegant world of the House of Chanel at Toronto’s brand-new, 600-square-foot CHANEL flagship store.

The conception of renowned architect Peter Marino, the spectacular store recalls a sophisticated townhouse, encompassing two floors and six distinct salons. CHANEL’s iconic colours of black, white and gold prevail, with the House’s aesthetic codes captured in custom fabrics and specially commissioned artwork. In a tribute to Mademoiselle Chanel’s tastes, references to her Parisian apartment are interwoven throughout: elements inspired by her Coromandel screens, her beloved Chinoiserie motives, timeless pearls and camellia blossoms.

A gallery-like space welcomes clients upon entering, highlighted with a magnificent rock crystal and bronze Goossens chandelier. Beyond the entrance are four accessory salons: two featuring costume jewellery, small leather goods and accessories; a shoe salon; and one showcasing handbags, watches, and fine jewellery, including the House’s newest offerings such as the BOY handbag and CODE COCO watch. Two upper-floor salons are dedicated exclusively to Ready-to-Wear collections, including Karl Lagerfeld’s latest Cruise line.

Notable furnishings and art pieces outfit each room: a brass Raindrops mirror by Curtis Jere, French Montano blackened bronze Ribbon chairs, a portrait of Gabrielle Chanel engraved in black granite as the backdrop. A white stairwell connecting the two floors is draped with an impressive eight-meter, 3-D white and gold beaded pearl necklace, a commissioned piece made by long-standing CHANEL collaborator Jean-Michel Othoniel.

The two upstairs salons are designed to evoke the intimate setting of a private home, alluding to Gabrielle Chanel’s artful residence with French artisanal objets d’art, delicate furnishings, and a limestone fireplace. A set of photos of Chanel herself graces the main area, while the fitting rooms reference Chanel’s favourite symbols with a pearl-framed painting and a gold and ivory camellia collage.