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Taste of Life Magazine is France & Canada's leading luxury lifestyle magazine in Chinese and English.

CHANEL Opens Stunning New Boutique


CHANEL Opens Stunning New Boutique

Taste of Life

For the first time in Canada, CHANEL Watches and Fine Jewellery will be available in a dedicated new 70 square meter showcase within the 470 square meter flagship in Vancouver, designed by New York architect Peter Marino. 

Inspired by the locations Gabrielle Chanel lived in, such as her townhouse on Faubourg Saint-Honoré and her apartment on the rue Cambon in Paris, this brand new boutique has all the intimacy of a private residence.

In contrast and adjacent to the deep Coromandel-clad and intimate gallery entrance, the Watches & Fine Jewellery space is defined as a warm and open space of tone-on-tone and golden custom silk upholstery and finishes, applied onsite by artisans. Bespoke Peter Marino-designed silk and wool carpeting, also in gold, complete the generous and luxurious space. 

The numerous showcases are home to the most beautiful pieces of High Jewellery and Fine Jewellery, inspired by the symbols that populated Gabrielle Chanel's imagination: comets, stars, fringes, ribbons, the Leo, her star sign, or the camellia, her favourite flower, or wheat, a childhood symbol of renewed prosperity. A selection of watches from the Première, J12 and Mademoiselle Privé collections, including the latest BOY.Friend watch, is also on display.

The space further includes a salon, with an intimate décor built around an antique Louis 15th fireplace, with screens by Christophe Côme featuring glass mirror-backed cabochon. Continuing from the entry gallery, two rock crystal Goossens chandeliers have been placed, closely reflecting the iconic Place Vendome flagship and traditions of Chanel. 

Adorning the space is a commissioned art piece by Peter Dayton, known for his longstanding collaborations with CHANEL. The artwork, from floor to ceiling at three meters high, is entirely composed of camellias and echoes the theme chosen for the very first pieces of High Jewellery ever presented in Canada.

This exceptional selection celebrates both the opening of the first Watch and Fine Jewellery boutique in Canada, and the extent of the creativity and know-how of CHANEL Watches and Fine Jewellery.

CHANEL opened its first Watch and Fine Jewellery boutique within its renewed flagship in Vancouver on June 8th, 2016, introducing CHANEL Fine Jewellery and High Jewellery collections for the first time besides the Ultra collection, already sold in the Canadian network of six Fashion boutiques.

Holt Renfrew Vancouver
737 Dunsmuir Street, Vancouver BC


Text by CHANEL

Boutique Space


CHANEL presents the Monsieur, a watch specifically designed for men. It all started with a desire, a vision, and a drawing. This watch did not exist before, it was dreamt up. Its movement did not exist before. It was designed to bring it alive. Its watchcase did not exist before either. It was created to house it. So this is how it works at CHANEL, desire gives birth to tools. From desire comes a creation.

Between power and discretion, the MONSIEUR de CHANEL watch with Instant Jumping Hour and Retrograde Minute is equipped with the CALIBRE 1, the House’s first in-house high watchmaking movement. The choice of a double complication with a digital hour display in a watchcase of extreme sobriety seemed almost self-evident. And accordingly, CHANEL expresses its unique vision of beautiful masculine watches.

Fine Jewellery

Beginning in 2009 and continuing today, the CHANEL Fine Jewellery Studio designs over four collections a year, including two High Jewellery collections which illustrate the unique strength of CHANEL – its incomparable creativity, inspired by its origins: the comet, today the symbol of the House’s jewellery, as well as other motifs from the Bijoux de Diamants collection – the bow, the sun and the feather; the pearls worn by Mademoiselle at all hours of the day; the coloured stones that evoke a Byzantine spirit; the camellia, her favourite flower, the lion, her star sign, or wheat, a childhood symbol of renewed prosperity, all intimate symbols which rendered Mademoiselle’s world quite inimitable; even ceramic has become a precious material thanks to the J12 watch and the Ultra and Camélia Galbé collections of Fine Jewellery, available in endless black and white interpretations.